Blog

Straight talk about selling through conversation — no marketing fog.

A padlock on a laptop keyboard symbolizing data protection
LatestTrust, returns & GDPR

Chatbot GDPR for online shops: 6 questions for vendors

Chatbot and GDPR: what data reaches the vendor, when you need a processing agreement, marketing consent and AI disclosure. 6 questions before you sign.

· 6 min readRead more

New here? Start with these three

The best place to start if you're thinking about chat in your store.

  1. How much does a chatbot cost? AI chatbot pricing guide
  2. Chatbot for an online store: what it does and how to choose
  3. Abandoned carts: why customers leave and what to check

All posts

A notebook with a list of questions next to a cup of coffee
Catalog & product content

Customer conversation analysis: what to fix in your shop

Customer conversation analysis: turn repeated questions into a list of shop fixes, check whether they worked and put together a year-end summary.

· 6 min read
Hands holding a payment card at a laptop, next to a mug on a coral mat
Cart & conversion

Abandoned carts in WooCommerce: where to find them

Abandoned carts in WooCommerce: which order statuses to check, what plugins add, the fate of the 11.0 reminder email and how to count recovered sales.

· 7 min read
An empty spot on a warehouse shelf between boxes
Catalog & product content

Back in stock notifications: what to settle before enabling

Back in stock notifications in WooCommerce and other stores: what to settle before enabling, what to show on the page, and why not to promise a date.

· 5 min read
A customer typing a query into a store search on a laptop
Catalog & product content

WooCommerce product search: how to fix it

WooCommerce product search shows “no results” though the item is in stock? Check visibility, searched fields and typos with a simple test.

· 5 min read
A shop owner calculating margins at a calculator
Black Friday & Q4

Online store discounts that don't eat your margin

How to calculate discount and margin before Black Friday 2026? PLN examples: price cuts, free shipping, bundles, 30-day lowest price, post-sale review.

· 8 min read
Small shop counter with a parcel tied with coral ribbon, a blank thank-you card and a bouquet
Trust, returns & GDPR

Online store trust: 5 things to check on your site

Trust in an online store rests on seller details, clear returns, honest reviews and working contact. Check all four on your site in 5 steps.

· 5 min read
Small wholesale warehouse: shelves of boxes, a tablet with an order list and a pallet strapped with coral tape
Services & B2B

B2B customer service: what a bot can do and what a rep must

B2B customer service rests on clear data: net or gross, per kilo or per pack. See what to give a bot and what to keep for a sales rep.

· 4 min read
A shopping cart with matched products on a table
Cart & conversion

Cross-selling without being pushy: raise your cart value

What is cross selling and how does it differ from upselling? How to pick add-ons, where to show them and how to check that cart value grows with profit.

· 5 min read
Store owner planning the season with a calendar and laptop
Black Friday & Q4

Seasonality or a store problem? How to tell the difference

Seasonal sales dip or a broken checkout? Check the drop in the right order, then use the quieter month for fixes you can measure.

· 4 min read
A person shopping on a phone while riding public transport
Cart & conversion

Mobile online store: how to test a purchase on your phone

You can only check a mobile online store on a phone. See how to test the form, the payment and the chat window to catch faults that block a purchase.

· 4 min read
A shop owner writing a product description at her desk
Catalog & product content

Product descriptions that answer questions: 2 examples

Write product descriptions around customer questions. A simple structure, two before and after examples and a test of search and bots.

· 5 min read