Blog
Straight talk about selling through conversation — no marketing fog.
How to prepare your store for Black Friday: an 8-week plan
How to prepare your store for Black Friday on 27 November: a calendar from October, a test purchase, a last-day checklist and a Cyber Monday plan.
Online shop FAQ: what to include and where to show it
Build your online shop FAQ from real customer questions. See what to move to the product page, what to keep in the footer and how an FAQ works in chat.
How to reduce online shop returns, including after Christmas
How to reduce returns: tie reasons to product pages, show your rules before purchase, know the legal deadlines and handle post-holiday gifts.
How to measure chatbot performance without fooling yourself
How to measure chatbot performance in a shop: chat conversion, revenue from chat, handovers to a human, and what a report can't say about extra sales.
Product feed for a chatbot: what to check before import
Product feed for a chatbot: how to check variants, prices, stock and descriptions before import so the bot never promises a size you do not have.
Chatbot for a beauty salon: how it takes bookings
A chatbot for a beauty salon answers questions about services and prices and, once set up, books appointments. See how it differs from booking software.
Store chat getting no messages? 7 mistakes to check
Few chats on your online store? 7 mistakes, from a bubble hidden under the cookie banner to a bot that guesses, plus tests for one afternoon.
AI chatbot hallucinations in a shop: 5 tests before launch
Chatbot hallucinations are confident answers with no basis in shop data. See where they come from and catch them with five tests before launch.
Customer service automation for shops: what to hand a bot
Customer service automation for a small shop: which questions to give a bot, how to hand cases to a human and how to prepare for Black Friday.
Abandoned carts: why customers leave and what to check
Abandoned carts come from customers not ready to buy and from those stopped at checkout. Learn to tell them apart, test your checkout and handle emails.
How much does a chatbot cost? AI chatbot pricing guide
How much does an AI chatbot cost for a shop? Subscription vs per-chat fees, setup and your own time, with examples. CartBot is from PLN 50/month + VAT.
After-hours customer service: a cost check for small shops
After-hours customer service without guesswork. Check when customers really write, then work out if on-call, live chat or a bot pays off.